Snap says it will roll out its new "simple" Snapchat app in Q1 2025, ~10M users are testing it, but warns the engagement metrics are worse on iOS versus Android (Alex Weprin/The Hollywood Reporter)

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Alex Weprin / The Hollywood Reporter:
Snap says it will roll out its new “simple” Snapchat app in Q1 2025, ~10M users are testing it, but warns the engagement metrics are worse on iOS versus Android  —  In its third-quarter earnings report, Snap warned investors of “near term disruption” connected to the launch of the new Snapchat.

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