Netflix hopes its expansion into live programming boosts its nascent ad business; Bernstein estimates its two NFL games generated up to $180M in US advertising (Christopher Grimes/Financial Times)

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Christopher Grimes / Financial Times:
Netflix hopes its expansion into live programming boosts its nascent ad business; Bernstein estimates its two NFL games generated up to $180M in US advertising  —  Streaming group hopes boxing, wrestling and other events can also boost nascent advertising business

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3. Netflix hopes its expansion into live programming boosts its nascent ad business; Bernstein estimates its two NFL games generated up to $180M in US advertising (Christopher Grimes/Financial Times)