More than half a dozen celebrity video game streamers returned to Twitch in 2024, after their multi-million dollar contracts with YouTube and Kick expired (Cecilia D'Anastasio/Bloomberg)

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Cecilia D'Anastasio / Bloomberg:
More than half a dozen celebrity video game streamers returned to Twitch in 2024, after their multi-million dollar contracts with YouTube and Kick expired  —  YouTube, Kick offered multimillion-dollar deals but viewers didn't necessarily follow.  —  Video-game influencers are returning …

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3. More than half a dozen celebrity video game streamers returned to Twitch in 2024, after their multi-million dollar contracts with YouTube and Kick expired (Cecilia D'Anastasio/Bloomberg)