LinkedIn woos publishers, testing a "News Banner" on its mobile app feed and a video ad program that sources say will earn Bloomberg and WSJ $2M+ each in 2024 (Sahil Patel/The Information)

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Sahil Patel / The Information:
LinkedIn woos publishers, testing a “News Banner” on its mobile app feed and a video ad program that sources say will earn Bloomberg and WSJ $2M+ each in 2024  —  As Facebook owner Meta Platforms has backed away from news, Microsoft's LinkedIn has leaned into it.

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3. LinkedIn woos publishers, testing a "News Banner" on its mobile app feed and a video ad program that sources say will earn Bloomberg and WSJ $2M+ each in 2024 (Sahil Patel/The Information)