Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025 (Sara Fischer/Axios)

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Sara Fischer / Axios:
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025  —  - “We're looking at a concentration around a handful of players that lack objectivity,” Green said.

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3. Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025 (Sara Fischer/Axios)