Ad software company Mediaocean buys Innovid, an ad tech company focused on CTV, for $500M; Innovid had a market cap of ~$240M at market close on November 20 (Megan Graham/Wall Street Journal)

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Megan Graham / Wall Street Journal:
Ad software company Mediaocean buys Innovid, an ad tech company focused on CTV, for $500M; Innovid had a market cap of ~$240M at market close on November 20  —  The privately held company will merge Innovid with Flashtalking, which it bought in 2021  —  Advertising software …

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3. Ad software company Mediaocean buys Innovid, an ad tech company focused on CTV, for $500M; Innovid had a market cap of ~$240M at market close on November 20 (Megan Graham/Wall Street Journal)